Motivation Awards 2006 - Best Staff Loyalty Programme

HCL PLC is one of the largest and fastest-growing specialist healthcare staffing businesses in the UK. This industry has traditionally seen very little loyalty with Healthcare staff signing up to many different agencies. ipoints developed VIPpoints as a means of addressing and recognising the status of locums, and highlighting their importance to the business by rewarding the amount of hours worked by their locum staff.

Results :

• 1st year target of 1,000 registered locums was exceeded by 73%
• Revenue targets have been exceeded by 4%
• Internal staff productivity increased by 40%
• Level of locum staff churn decreased by 9%